Caribou is the second largest coffee chain next to Starbucks. Its roots are deep in the North Woods of Minnesota.
The assignment? Use those roots to separate the brand from the stereotypical coffee shop genre.
Art Director + Designer: Sarah Pedregon
Copywriter: Luke Morgan
The process began by finding inspiration from where it all began–the Northwoods of Minnesota, the stoic, free-roaming Caribou and a whole lot of coffee.