Tops Market began in the early 1920s as a single neighborhood grocery store in Niagara Falls, NY.

Since then, they've grown into a 200+ store chain, vying for market share in a heavily competitive space. 

Our challenge was to create a modern look and feel to compliment the rich history of this family-favorite grocer. The updated brand was designed to connect with consumers who are interested in shopping for fresh, artisanal-quality ingredients at a low cost. 

Credit: 
Sarah Pedregon: Designer
Scott Kerrigan: Copywriter